With time customers demands also increasing, it becomes a challenge for the marketer to create and maintain the brand and product awareness. It becomes more worst for the small scales businesses, as they don't have many resources to invest which means they have to compromise after coming at a certain level. After the evolution of Salesforce Marketing Cloud, it connects data across multiple sources and devices to gain a unified view of the customer.

In this highly competitive digital era where marketers compete with each other to deliver superior brand experiences, how you can make your marketing strategy different others and win over your competitors? This blog is all about resolving marketing issues and how marketers can take advantage of Salesforce Marketing Cloud to overcome them.

Challenge 1: How to Generate Customers Awareness?
Have you ever thought of why customer insights are very important for marketers even before starting email campaigns?

We all are aware of marketing is all about knowing your audience and it plays a vital role in establishing successful marketing tactics. A successful marketer is one who deeply understands the customer's preferences and behavior for creating an effective interaction with customers and deliver a good response to the specific query or demand.